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New developments in trademarks and intellectual property


Our factsheets and articles on topics of interest related to intellectual property


Common terms in the field of intellectual property


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Latest news

7 May 2024

SEDIN will attend INTA 2024 Annual Meeting

25 March 2024

Strict use of the Swiss coat of arms – no legal exception for the national sport teams

14 February 2024


Dernières publications

The specificities of clearing a pharmaceutical name in Switzerland versus in Europe

Clearing a pharmaceutical name is complex. To devise a robust and efficient search strategy, rights holders need to know how to assess the similarity of goods and services in this field since a multi-sector assessment applies in Switzerland as in Europe. This paper aims to provide an insight into how to assess the similarity of goods and services in this industry according to the Swiss approach, versus the EU practice.

Preventing trademark degeneration in Switzerland

A well-known trademark may come to get associated with the product or service instead of identifying the company, as its purpose actually is. In that case, it could be found to be generic and therefore free of use. This is what happened to Bayer's trademark “Aspirin” which ended up in dictionaries. It has become a common term which is now widely used by all pharmaceutical companies. The trademark owners must take proactive steps to avoid losing their exclusive rights. This article gives insights into how to prevent a trademark from becoming generic in light of the Swiss legislation and case law.

Strategic combined approach to trademark and domain name protections

Prior to any product or service launch, the trademark and domain name protection steps must be carefully considered, aligned and taken early on. Anticipate and coordinate these steps will make the trademark and domain name portfolio generate revenues and reflect in a high return on investment. In this article, a closer look is taken at the best practices in addressing both domain name and trademark protections at each stage of the project.

For your success

Based in Geneva, SEDIN assists you in protecting, enhancing and defending your trademarks and intellectual property assets in Switzerland and internationally.

The services of SEDIN were perfectly adapted to our request. We particularly appreciated the reactivity and the expertise. Recommended without hesitation.

Candeo Corporate Services, Suisse (2021)

SEDIN is a well-established and well-connected Geneva boutique with a compact, agile, business-focused and responsive team of IP experts.

The outfit provides a high-quality, well-priced service.

All of the attorneys at SEDIN are top standard. They manage deadlines assiduously, speak perfect English and charge fair rates on a transparent basis.

WTR 1000 (2023)

SEDIN combines a pragmatic and client-oriented approach while considering the legal framework and the corporate context.
This makes working with SEDIN a pleasant and efficient collaboration.

Blossom, Suisse (2023)

We thank the whole SEDIN team for the study, advice and registration of our trademarks. We are delighted to have SEDIN as a partner, with a professional and fast approach.

Pisanello International, Suisse (2021)

As a specialist in the creation of visual identities, I was looking for a trustworthy partner to accompany my clients in their efforts to protect their brands. At SEDIN, I found a firm on a human scale, which listens to specific needs and provides support that combines pedagogy, seriousness and efficiency.

Schéma Studio, Suisse (2021)

Our collaboration with SEDIN was very constructive, we particularly appreciated their kind availability, their precise advice and their reactivity. Highly recommended.

Posttchi SA, Switzerland (2021)